Monday, July 07, 2008

On PageRank, nofollows, ads, and SEO - Falstaff said it best:

PageRank is based on the quality of incoming links. By putting a nofollow into the link, the site that is linked doesn't get the PageRank boost, but your site doesn't get considered a linkspammer and your PageRank doesn't get hurt. It seems like Google has decided that some of my advertisers are buying links to manipulate the system, and need to be punished for that. Since I'm providing the link without a nofollow, I'm getting punished as well, because I am part of manipulating the system.

I'll be keeping an eye on that post over at PokerStage. I'm curious to see fellow bloggers' responses.

I'm a bit disturbed that Google can effectively decide who is allowed to buy and sell ads on the internet via this "policy." It's a little too Big Brother for my taste.


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